What Is ASOS Marketplace? (Full Review for Sellers)

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Jen Graudenz

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Should you sell your clothes on ASOS Marketplace? What is it, and how does it work? If you have all the questions, you are at the right place. This ASOS Marketplace review explains what ASOS is and how to use it to sell unwanted clothes.

ASOS Marketplace

ASOS Marketplace is a selling platform for clothes. The site charges a high commission, but sellers get access to a wide audience.

– Jen Graudenz

Woman sewing clothes
Ease of use
Fees
Earning potential
Support

3.5

What Is ASOS Marketplace?

ASOS Marketplace is an online platform. It enables users, including small boutiques and individual sellers, to sell their clothes. The concept of ASOS Marketplace is similar to eBay, except that it is limited to clothes and has no auctions.

ASOS Marketplace launched in 2009 and belongs to ASOS. ASOS was founded in the UK in 2000 by Nick Robertson, Andrew Regan, Quentin Griffiths, and Deborah Thorpe. Nowadays, it is a global company. In 2022, ASOS had over 26 million users, 40% based in the UK.

What Is the Difference Between ASOS and ASOS Marketplace?

ASOS is an online retailer selling clothes from different brands. It is similar to a department store that only has clothes. ASOS Marketplace is a platform that enables boutiques and sellers to sell clothes.

When you buy from ASOS, all profit goes to ASOS. Meanwhile, ASOS profits from its Marketplace by charging a commission on all sales.

Is ASOS Marketplace Legit?

ASOS Marketplace is legit and not a scam. The company behind it is ASOS Marketplace Limited, a registered UK company with the number 07289272.

However, just because ASOS Marketplace is legit does not mean all sellers and buyers are legit. Scammers exist on all online marketplaces and will always try to get your money. You must check each seller and buyer individually to ensure they are legit. If you spot a scammer, report them immediately to protect yourself and others.

ASOS Marketplace on Trustpilot

On Trustpilot, ASOS Marketplace does not have a stellar rating. its average score is 1.3 out of 5.0. A whopping 88% of reviewers rate ASOS Marketplace as bad or poor.

This seems to be largely due to poor reviews of the individual boutiques, including 54 Floral. Customers complain about not receiving their orders or getting fake items.

Asos reviews on Trustpilot

What Is Trustpilot?

Trustpilot is an independent consumer review platform. It has no affiliation with the sites mentioned in this post. On Trustpilot, users can anonymously rate and review companies they have used.

Overall, there are over 150 million reviews on Trustpilot. You can generally get a good understanding of the legitimacy and customer-friendliness of a company.

How Does ASOS Marketplace Work?

On ASOS Marketplace, you can sell clothes. This can either be new clothes from your own brand or second-hand clothes. To do so, you must open a shop (ASOS calls them boutiques) on ASOS Marketplace. You can then add clothes to your boutique and set the sales price.

Interested buyers can browse your boutique and choose what they want to buy. Once you have made a sale and received payment, you ship the clothes to the buyer.

Is ASOS Marketplace Second Hand?

On ASOS Marketplace, you can sell both new and second-hand clothes. If you sell second-hand clothes, you need to list them as “Vintage”.

In the description, you should also add the condition of your clothes. They can be listed “as new” if they were never worn. Be specific when selling vintage clothes to avoid complaints later on.

Selling vintage clothes on Asos

What Are the Fees on ASOS Marketplace?

Signing up to ASOS Marketplace and opening a boutique is free. You incur a fee of 20% if you sell an item.

Fees and Features
Monthly subscription feeNone
Number of live listingUnlimited
Listing feeNone
Commission for each item sold20% of the sales price
FeaturesCustom storefront
Custom blog
Dedicated account manager
ASOS Marketplace fees and features.

How Can You Sell Clothes on ASOS Marketplace?

If you want to sell clothes on ASOS Marketplace, you need a verified PayPal Business account. You can get one for free from PayPal. Next, apply to open a boutique on ASOS Marketplace. You can do this if you plan to sell your own designs or vintage clothes.

If successful, you can set up your storefront on ASOS Marketplace. This enables you to have your own subsection on the Marketplace with your own branding.

To get your boutique live, you need at least five listings. Each product can have up to five images that need to adhere to ASOS guidelines. Alongside images, also add a description and a sales price. Once your item has been sold, you get an email notification with shipping instructions.

Is ASOS Ethical and Sustainable?

ASOS is not ethical and sustainable like most other online retailers. ASOS efforts to be ethical and sustainable were rated as “not good enough” by Fashion Revolution. Overall, it did not take sufficient steps to ensure workers were paid fairly and performed poorly in all categories.

Is ASOS Going Bust?

Currently, there are rumours that ASOS is going bankrupt. Indeed, ASOS shares have lost value due to a few factors, including Brexit. However, this does not mean that ASOS is going bust. While it is impossible to predict a company’s future, there are no indications of bankruptcy in the next years.

What Are the Pros and Cons of ASOS Marketplace?

Pros

  • Benefit from ASOS’s popularity to get free traffic to your boutique
  • No sign-up or listing fees
  • No need to build your own website
  • A dedicated account manager to help you
  • Great for reselling businesses

Cons

  • High commission
  • Not suitable if you only want to sell clothes occasionally

Are There Alternatives to ASOS Marketplace?

If you have clothes to sell but do not want to use ASOS Marketplace, you can list your clothes on the following sites:

  • Vestiaire Collective. Vestiaire Collective is a great place to sell vintage designer and luxury clothes. Read more in my Vestiaire Collective review.
  • Vinted. Vinted is another clothes-selling website that adds a social component to selling clothes. Read more about the pros and cons of Vinted.

What Is ASOS Marketplace? Summary

ASOS Marketplace is a platform that enables businesses and sellers to sell clothes. Sellers can benefit from a custom storefront, a blog, and free traffic from ASOS.

On the downside, ASOS Marketplace charges a high commission that you should consider before opening a boutique. ASOS Marketplace is one of the best sites to sell clothes online.

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